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Download : nokia,노키아,브랜드파워,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 22 )
History
Year
History
1865
The birth of Nokia
1912
Finnish Cable Works founded
1960
First electronics department
1981
The mobile era begins
1992
Jorma Ollila becomes President and CEO
1998
Nokia leads the world
2005
The billionth Nokia phone is sold
2007
5th most valued brand in the world
Introduction
MISSION
Connecting People
Business Part
Mobile Phone Industry
Honoary Chairman :
Jorma Ollila(1992~2006)
“We live or die with the telecommunication industry!”
Current CEO : Stephen Elop
Jorma Ollila
Key of success
Restructuring for Concentration
Heavy investment for R&D
Light organization through outsourcing
Rapid decision making process of top management team
Low production cost under economics of scale
Variety of Product
Effective STP strategy
BCG Matrix
Star
star
Question
Smart phone
Cash Cow $
Basic Mobile Phone
Dog
Growth Vector
SWOT
STP - Segmenting
Six Segments of Nokia
Basic
First-t…(drop)
레포트/경영경제
다.
